What is the advantage of using demonstrative evidence
at trial?
Psychologists who have studied the way people communicate
and learn have discovered that approximately 2/3 of the population (2/3
of any jury pool and judges) are "visual learners." That is,
people tend to process new information that is presented to them in
a visual format much more effectively than when the same information
is presented to them verbally.
Psychologists have also determined that 2/3 of all lawyers are auditory
or hearing people. That is, they tend to process information more effectively
by hearing information. Furthermore, studies have also shown that people
tend to communicate information, or "teach", in the same way
that they prefer to learn. Therefore, most lawyers, as auditory learners,
prefer to communicate information, or teach, by speaking rather than
by showing.
In the typical courtroom scenario, what one finds is a judge and a jury,
comprised mostly of visual learners who are waiting to be shown the
information, and lawyers, who are auditory learners and teachers, attempting
to communicate the information by verbally explaining it. This common
situation invariably creates a significant gap in communication between
the lawyer and the judge and jury. The impact of this gap upon the success
of a case cannot be overstated because if a judge or jury cannot visualize
your argument, they typically will not understand it. Animators, by
designing persuasive and creative demonstrative evidence, helps to bridge
the gap between the verbal communicator and the visual learner.
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How does Animators differentiate
itself from its competition?
One important factor which immediately sets Animators
apart from its competitors is the fact that Animators is attorney-owned
and operated. As a result, the team at Animators can immediately grasp
even the most complex legal issues, and can offer a higher level of
insight into the development of effective trial exhibits. This critical
distinction also serves to save the client money by allowing the client
to focus solely on their case, rather than having to waste valuable
time explaining basic legal concepts. This advantage is particularly
important in the context of litigation because of the rigid deadlines
and intense time pressure which litigators often face.
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Who are Animators' typical customers?
Animators routinely works with 3/4 of the top 20
law firms in the United States and worldwide.
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